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Tinder

In 2012, two childhood friends, Sean Rad and Justin Mateen, were working for HatchLabs — a startup incubator designed to generate potentially profitable ideas. Having successfully sold a few minor projects, Sean and Justin were struggling to find inspiration for something bigger.

One day, while Sean was sitting in a cafe checking in with his online friends he saw an attractive girl who smiled at him showing that she wouldn’t mind him approaching her. That gave him an idea.

«No matter who you are», Sean says, «you feel more comfortable approaching somebody if you know they want you to approach them.» He came up with the concept of mutual, or two-sided, agreement which became the killer feature of his new project. A few months later, after testing and removing anything superfluous, Sean and Justin put up their big breakthrough app — Tinder.

The app pivots on the concept of connecting random people, rather than people who already knew each other. The fact that it doesn’t charge its users any money to join made the app instantly popular among the less financially stable student generation. To this day, Tinder is one of the most famous and largely-used dating apps in the world.

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