Business|Adults|Intermediate|16. Organising a conference
Choose a more suitable response to each of the expressions
This conversation takes place over a business lunch. Rearrange the lines into a logical conversation
Example: — The menu looks interesting. What’s the salmon like here?
Complete the chart with the information about the company
A multinational is choosing the best location for its next sales conference
Global Food and Drink Corporation (GFDC), a multinational company based in Dubai, is holding an international conference later this year. The Chief Executive, senior managers from the head office and about 100 managers from its overseas subsidiaries and sales offices will attend. The aims of the conference, in order of priority, are to:
- discuss how the company can improve its products and services;
- thank managers for their hard work;
- give managers the opportunity to get to know each other better.
The conference will take place in July. Participants arrive on Thursday evening, have a free day on Friday and leave on Monday morning. The budget is $4,000 per participant.
Listen to two colleagues in the marketing department planning the future conference. Make notes about the key features the conference location must have
Read the information about the venues
Read the results of the questionnaire
The marketing team sent out a questionnaire to find out what type of venue the participants preferred. They have selected four to choose from (see below).
- Seaside 31%
- City 28%
- No preference 6%
- Rural area 35%
Role-play the situation
You are members of GFDC’s marketing department.
Discuss the advantages and disadvantages of each hotel as the venue for the conference.
Rank the hotels 1-4 (1 = the most suitable hotel for the conference, 4 = the least suitable).
Stating an opinion
🔹In my opinion…
🔹The way I see it…
🔹If you ask me…
🔹On the one hand
🔹On the other hand
Asking for an opinion
🔹What’s your idea?
🔹How do you feel about … ?
🔹What do you think?
🔹Do you agree?
🔹I agree with you 100 percent.
🔹That’s so true.
🔹You’re absolutely right.
🔹I suppose so. / I guess so.
🔹I don’t think so.
🔹I’m afraid I disagree.
🔹I totally disagree.
🔹No, I’m not so sure about that.
Watch the Case study commentary. Do you agree with Ros Pomeroy?
Complete the extracts from the conversations with the words from the box. You will not need all the words
Listen again and practise the dialogues
— David, have you met Elisa Vasconcelos?
— No. Hello, Elisa. Nice to meet you.
— Jameel, do you know Sylvia?
— Yes, of course. Hi Sylvia, good to see you again.
— How do you do? My name’s Ralph Karsten.
— Nice to meet you. Mine’s Brendan Lenihan.
— How are things?
— Fine thanks. It’s good to be here.
— Can I get you something to drink?
— That would be nice, thanks. I’ll have some fruit juice.
Read the article from the Financial Times and do the task below
How golf appeals to blue-chip sponsors
The current popularity of golf is matched by the number of companies who want to sponsor the game. Banks and motor manufacturers are two big business sectors that have invested billions of dollars in sponsorship. Honda, Ford, Chrysler, Buick, Nissan and Mercedes all sponsor PGA tournaments. BMW and Volvo feature on the European Tour. Elsewhere, HSBC, Barclays and RBS (Royal Bank of Scotland) have all built on their initial involvement and sponsor either Asian or European tour events.
Even smaller companies are getting involved. OKI Printing Solutions, sponsors of Portsmouth Football Club, decided to enhance its profile in the golf market by announcing a sponsorship of the OKI Castellon Open de España Senior on this season’s European Seniors Tour.
Buick created one of the biggest splashes in sponsorship history in 1999 when it signed Tiger Woods for a reported $20m to $25m for five years. And that was mainly to have its company name on his golf bag. The company says it was definitely worth the money and is sponsoring his current contract.
Businesses sponsor golf competitions for publicity and to attract certain client groups to their products. Golf is still a game played by relatively wealthy people. And that is the main commercial attraction for most companies.
RBS says: «Research has shown golf to be the closest to our key target audience of executive-level business people in our geographic priorities of the US and the Europe/UK, and more recently the Asia Pacific countries. Golf was chosen as the only «global» sport that, cost effectively, targets this audience on both sides of the Atlantic.»
Look through the article again and match the words with their definitions
Read the text again and complete the sentences with the correct word from the article
Complete the story with the words from the box
This conversation takes place at a trade show. Rearrange the lines into a logical conversation
Example: Hello again, Barbara. How are you? It’s Alicia. We met in Paris last year.
Example: Oh yes. Hi, Alicia! I didn’t recognise you. Your hair’s different. I’m fine. What about you?
This conversation is a continuation of the previous dialogue. Put the sentences in the correct order
Example: Where are you staying, Barbara?
- Vocabulary. At a business lunch
- Speaking. Organising a conference
- Listening. Planning a conference
- Reading. Four hotels
- Case study commentary
- The dialogues
- The article
- Complete the story
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- 2. Business|Adults|Intermediate|2. Changing jobs
- 3. Business|Adults|Intermediate|3. Case study: Recruiting
- 4. Business|Adults|Intermediate|4. Describing companies
- 5. Business|Adults|Intermediate|5. Making sales
- 6. Business|Adults|Intermediate|6. Sales skills
- 7. Business|Adults|Intermediate|7. Partnership
- 8. Business|Adults|Intermediate|8. Working across the cultures. Revision
- 9. Business|Adults|Intermediate|9. New ideas
- 10. Business|Adults|Intermediate|10. Successful meetings
- 11. Business|Adults|Intermediate|11. Stress in the workplace
- 12. Business|Adults|Intermediate|12. Business owners feeling stress
- 13. Business|Adults|Intermediate|13. Participating in discussion
- 14. Business|Adults|Intermediate|14. Eating and drinking
- 15. Business|Adults|Intermediate|15. Corporate entertainment
- 16. Business|Adults|Intermediate|16. Organising a conference
- 17. Business|Adults|Intermediate|17. Doing business internationally
- 18. Business|Adults|Intermediate|18. New business
- 19. Business|Adults|Intermediate|19. Business ideas
- 20. Business|Adults|Intermediate|20. Suitable location
- 21. Business|Adults|Advanced|1. Good communicators
- 22. Business|Adults|Advanced|10. Working across cultures
- 23. Business|Adults|Advanced|11. What makes people successful
- 24. Business|Adults|Advanced|12. The greatest achievements
- 25. Business|Adults|Advanced|13. A sponsorship deal
- 26. Business|Adults|Advanced|14. Job motivation
- 27. Business|Adults|Advanced|15. Job satisfaction
- 28. Business|Adults|Advanced|16. Relationships at work
- 29. Business|Adults|Advanced|17. Taking risks
- 30. Business|Adults|Advanced|4. Marketing and partnerships
- 31. Business|Adults|Advanced|18. Insuring trade risk
- 32. Business|Adults|Advanced|19. Evaluating risks
- 33. Business|Adults|Advanced|2. E-mail: for and against
- 34. Business|Adults|Advanced|20. Working across cultures 2
- 35. Business|Adults|Advanced|3. The price of success
- 36. Business|Adults|Advanced|6. Going global
- 37. Business|Adults|Advanced|5. Marketing internationally
- 38. Business|Adults|Advanced|7. Describing relations
- 39. Business|Adults|Advanced|8. How East is meeting West
- 40. Business|Adults|Advanced|9. Building customer loyalty
- 41. Business|Adults|Upper-Intermediate|1. Brand management
- 42. Business|Adults|Upper-Intermediate|10. Case study 4: Relocation
- 43. Business|Adults|Upper-Intermediate|11. Cultural differences
- 44. Business|Adults|Upper-Intermediate|12. Case study 5
- 45. Business|Adults|Upper-Intermediate|13. Employing the right people
- 46. Business|Adults|Upper-Intermediate|14. Case study 6: Fast fitness
- 47. Business|Adults|Upper-Intermediate|15. Revision 2
- 48. Business|Adults|Upper-Intermediate|16. Free trade
- 49. Business|Adults|Upper-Intermediate|17. Training for Negotiating
- 50. Business|Adults|Upper-Intermediate|18. Right or Wrong?
- 51. Business|Adults|Upper-Intermediate|19. Ethics and Companies
- 52. Business|Adults|Upper-Intermediate|2. Building luxury brands
- 53. Business|Adults|Upper-Intermediate|20. Revision 3
- 54. Business|Adults|Upper-Intermediate|4. What business travellers want
- 55. Business|Adults|Upper-Intermediate|3. Case study 1: Hudson Inc.
- 56. Business|Adults|Upper-Intermediate|5. Case study 2: Solving problems
- 57. Business|Adults|Upper-Intermediate|9. Company structure
- 58. GE|Adults|Upper-Int|20. Business and advertising
- 59. Business|Adults|Upper-Intermediate|6. Helping companies to change
- 60. Business|Adults|Upper-Intermediate|7. Case study 3: Acquisition
- 61. Business|Adults|Upper-Intermediate|8. Revision 1: Polite "No"
- 62. IELTS|Adults|Advanced|Unit 3|2. Time for a change. Business and marketing