Business|Adults|Pre-Int|13. ‘No’ to advertising

Read the quotation and explain what it means to your teacher

«When local companies buy from others, deals are often done on a handshake.»

— Lee Petts, Remsol

Answer the questions

1. Do you think it is better to use a supplier who is local to your company?

2. Is an international supplier who is in another part of the world better?

3. What are the advantages and disadvantages of both?

Local suppliers – advantages Local suppliers – disadvantages
1. More Reactive

Local suppliers are able to deliver products quicker, and it is much easier for a supplier to coordinate a shipment across the neighborhood than around the world.

1. Pricing on a larger scale

Local suppliers and the local factories cannot compete with overseas firms in pricing, including the shipment.

2. Greater control

Face-to-face visits will allow you to address any concerns and ensure all products meet your standards.

2. Limited range of goods

Local suppliers often cannot fit the needs of your business and provide your company with a large variety of goods if your demand is higher due to business growth.

3. Reduced Supply Chain Costs

With less money being sunk into logistics, there will be less weighing down your bottom line and carbon emissions in the process.

3. Risk of going bankrupt

Smaller vendor companies are more likely to go bankrupt than large enterprises.

International suppliers – advantages International suppliers – disadvantages
1. You Have Higher Demand

These suppliers are able to create products on the large scale and implement a high level of automation.

1. Fluctuating currencies

Vendors and customers are affected by the exchange rate which brings material losses to the business

2. PricingIt is often much cheaper than at the local factories even with the additional costs on shipment. 2. Loss of translation

There is sometimes misunderstanding due to the different languages spoken which affects the business and delivery dates.

3. More liability

Large international enterprises have more guarantees than small local businesses making you sure that the supply chain is going to be stable and trustworthy.

3. Customs control

The great distance between a supplier and buyer makes it hard to predict the exact delivery dates due to uncertainty of shipment clearing customs.

Are these statements usually true about local, international suppliers or both? Choose local, international or both

Read the dialogue. Whose opinion do you agree with the most?

Ann Bob

A: You should always use the same supplier. That way, you build up a good relationship with them.

B: No, you shouldn’t depend on one supplier. You should use several, so that if one can’t supply your needs, you can use another.


Look at the verbs in bold again, then read the useful rule in the table

  1. You have to pay higher transport costs.
  2. They may give you good after-sales service to gain your loyalty.
  3. You may get a better discount on follow-up orders.
  4. You don’t have to wait a long time for delivery.
  5. If your business is important to them, they must give you good service.
  6. You shouldn’t depend on one supplier.
  7. You should use several, so that if one can’t supply your needs, you can use another.

Verb is used to say that: Example
an action is necessary (an obligation) have to
an action is a good idea (advice) should
an action is not a good idea (advice not to do something) shouldn’t
a situation is possible may
an action is not necessary (there is no obligation) don’t have to
an action is not possible for you to do (because it is against the rules or for another reason) can’t

Complete these grammar notes


Rewrite the following sentences using a suitable modal verb

Complete company’s FAQs using modal verbs

Choose the correct answer to the questions below

Exam tip

Part 1 Multiple choice

In this part, there is an emphasis on understanding short real-world notices, messages, advertising, etc.

In this part, there are five short texts, each of which is accompanied by a multiple-choice question containing three options. In all cases the information will be brief and clear, and the difficulty of the task will not lie in understanding the context but in identifying or interpreting meaning.

A wide variety of text types, representative of those likely to be encountered in international business, can appear in this part, for example, emails, advertisements, Internet newsflashes. Each text will be complete and have a recognisable context.

In order to successfully complete this type of task at the exam, try to be exposed to a wide range of notices and short texts taken from business settings.

Read these workplace signs and notices. Choose the sentence which correctly explains the meaning of each sign

Read the article about São Paulo and complete its sentences with modal verbs

Answer the questions

1. How is São Paulo different from before?

2. What did the companies have to do to avoid paying fines?

3. How much money did the government collect from companies which continued to advertise?

4. What do you think of Mayor’s idea?

Listen to four people talking about advertising. Which speaker thinks the following?

1. I know that companies have to advertise to sell their products, but you don’t need to have big billboards everywhere. They’re really horrible, and they get bigger and bigger every year. I think the mayor of São Paulo was right to do what he did.

2. I think you need to have laws on advertising. You have to stop companies advertising products which are bad for you. In my country, you aren’t allowed to advertise cigarettes, for example.

3. I think some advertising laws are really stupid. Where I live, you are allowed to advertise beer and alcohol on TV, but you can’t do it before 8 p.m. The idea is to protect children, but most children watch TV until at least 10 p.m.

4. Some people say there’s too much advertising online. But when we use the Internet, we usually don’t have to pay to get the information we need. That’s because many website owners make their profits from advertising, so we can use their websites for free. I agree that there are a lot of ads online, but you don’t have to look at them.

Complete the sentences used by speakers with the modal verbs. Listen to the speakers again if needed


Answer the questions about advertising laws in your country

Сan you … in your country?

  • compare products with your competitors
  • advertise credit cards and loans
  • promote products directly to children
  • have a health warning on certain foods
  • advertise alcoholic beverages
  • advertise slimming products

Opinion phrases:

  • I’m not sure, but I think …
  • I don’t think that …
  • I may be mistaken, but …

Look at the sales and advertising messages. Complete their meaning using modal verbs (can/can’t/have to/don’t have to/mustn’t) and prompts below


Revise the exam tips on BEC Reading Part 5

Exam tip

Part 5 Multiple choice

This part tests candidates’ reading for gist and specific information and presents a single text accompanied by six multiple-choice comprehension questions.

The text is informative and is often taken from a leaflet or a newspaper or magazine article. Candidates are expected to employ more complex reading strategies in this task, in which they should demonstrate their ability:

  • to extract relevant information,
  • to read for gist and detail,
  • to scan the text for specific information,
  • to understand the purpose of the writer and the audience for which the text is intended.

Choose the correct answer to the questions below

Listen to the audio. Then choose the best option to complete each sentence

We know our customers very well, and we decided that a trade fair wasn’t the most effective way to launch our new modem. Instead we wanted to create a fun event that our customers could remember for a long time – a party.

The way we promoted the event was this. We sent several emails to our customers. In the first email, we encouraged the customers to visit our website to see a flash demonstration of the new product. Next we emailed invitations to the launch party. We later sent another email, so that they couldn’t possibly forget. The third email included directions to the event. We chose a big hotel by the beach, and we arranged special buses to make it easy to attend. We organized lots of games and entertainment to make the party really good fun. During the event, we used big screen TVs to provide more information about the product. People could watch demonstrations on the TV screens and enjoy the party at the same time.

The event was a huge success. We planned for 250 people to come, but 600 people came. Many people said it was the best launch party ever!

Toshiba Network Product (TNP) sells components to cable TV and Internet companies. Listen to their communications manager, explaining how they launched a wireless modem in the US.

Revise the rubric Writing Part 1 by reading the Exam tip

his pen

Task type and focus

This part tests the candidate’s ability to produce an internal communication in response to input.

An internal company communication is an informal piece of communication with colleagues within the company on a business-related matter.

The delivery medium may be:

  • a note;
  • a message;
  • a memo;
  • an email.

The range of functions in the task includes:

  • (re)arranging appointments;
  • asking for permission;
  • giving instructions.

Task format

Candidates are asked to produce a concise piece of internal company communication of between 30 and 40 words, using a written prompt.

Candidates are given the layout of memos and emails (e.g. to/from/date/subject) on the question paper, and need not copy this out as part of their answer.

The rubric specifies:

  • the reason for writing;
  • the target reader

and the bullet points explaining:

  • what content points have to be included.

Relevant ideas for one or more of these points will have to be invented by the candidate.

Check your understanding of the rubric by answering the questions

Read the task and prepare your 2-minute speech on the topic «Future of advertising»

radio programme teenagers

You have to describe advertising in 50 years using modal verbs.

In what way and where can the following be advertised in 50 years?

  • credit cards and loans
  • promoting products directly to children
  • GMO warning on certain foods
  • alcoholic beverages
  • travelling tours

You may start with something like this:

  • In 50 years, banks can/can’t advertise credit cards and/or loans, because…
  • People who want to go on vacation have to send a request by email because travelling agencies…

Allow your browser the access to the microphone, press the button «Record» and record the speech you have prepared

Урок Homework Курс
  • Warm-up
  • Suppliers
  • Modal verbs
  • Grammar workshop
  • Exam tip Reading Part 1
  • Ads and notices
  • São Paulo law against ads
  • What's your opinion on ads?
  • Speaking
  • The sales and advertising messages
  • Reading Part 5 Exam tip
  • Toshiba's new modern
  • Writing Part 1 Exam tip
  • Future of advertising