EM|Upper-Int|3. Strategic planning models
Look at the pictures and choose the one which shows the origin of the word strategy
The origin is clear now, but still, it’s interesting to know how business experts define strategy. Which of the quotes appeals to you most?
Read the quotes and choose the one that is closer to your own understanding of strategy. Then answer the question below
Today we’ll get to the core of a business strategy and what makes one strategy stand out from the other, leading the company to success.
Watch the video and tick the statements that the speaker mentions
Watch the video starting at 01:50 and complete Tara’s conclusion. Then write 3 key ideas you found interesting and useful in her talk
Emma John Max
E: Thanks to Tara, now we’ve got a simple definition of strategy, and most importantly — we are all on the same page with its meaning.
J: Well, yeah — it is the set of decisions and actions that lead you to where you want to be. But how to get the set exactly right? There should be some template, some model…
M: Oh, you are more than right! A strategic planning model! I’ve been browsing through some of them to consider and put into action.
Label the pictures with the names of strategic planning models
Look at the names of the planning models and try to match them with their key factors
These are not the only strategic planning models existing and applied in organizations, as there are lots of them. However, we’ll take a closer look at only one of them — the Blue Ocean Model and its «opponent» — the Red ocean Model so that you could see what makes them different and why it is vital to decide on a proper strategic planning model.
Complete the definitions with the names of strategic models
Listen to the expert’s analysis and tick the correct characteristics for each category
Choose the model for each of the given famous companies. Explain your choice
Listen to the expert giving examples of the Red and Blue Ocean strategies applied by famous companies. Do the tasks given after each case
Coke and Pepsi (the soft drink industry)
Tick the correct options
Ryanair (the airline industry)
Decide if the statements are True or False
Starbucks (the retail coffee and snacks store industry)
Choose the correct options
Nintendo (the video game industry)
Complete the sentences with the correct words
Cirque du Soleil (the entertainment industry)
Complete the list of advantages and disadvantages with the correct words
Choose the model that appeals more to you and prepare your speech. It’s quite a challenging task, but I’m sure you’ll cope with it.
Choose a topic, read the task and prepare your 3-minute speech
Allow your browser access to your microphone, press the button «Record» and record the speech you have prepared
Choose the correct statements
- War or sport?
- Key ideas
- Blue Ocean of models
- Blue Ocean vs Red Ocean
- Cases to learn from
- Pros and cons
- Analysing a company
- Assess your progress