GE|Adults|Upper-Int|20. Business and advertising


Answer the questions

  1. Can you describe your current job?
  2. Do you like your boss? Why or why not?
  3. Do you like your job? Why or why not?
  4. Would you like to have your own business?

Do the test to check how much you remember about Paul Feldman’s story. Add details if you can

Honest workers or thieves? Take the bagel test.

Once upon a time, Paul Feldman dreamed big dreams. Trained as an agricultural economist he wanted to tackle world hunger. Instead, he took a job in Washington, analysing weapons expenditures for the US Navy. He held senior-level jobs and earned good money, but he wasn’t fully engaged in his work. At the office Christmas party, colleagues would introduce him to their wives not as «the head of the public research group» (which he was) but as «the guy who brings in the bagels».

The bagels had begun as a casual gesture: a boss treating his employees whenever they won a research contract. Then he made it a habit. Every Friday, he would bring in some bagels, a serrated knife, and cream cheese. When employees from neighbouring floors heard about the bagels, they wanted some too. Eventually he was bringing in 15 dozen bagels a week. In order to recoup his costs, he set out a cash basket and a sign with the suggested price. His collection rate was about 95 per cent; he attributed the underpayment to oversight not fraud.

In 1984, when his research institute fell under new management Feldman decided to quit his job and sell bagels. His economist friends thought he had lost his mind, but his wife supported him.

Driving around the office parks that encircle Washington, he solicited customers with a simple pitch: early in the morning, he would deliver some bagels and a cash basket to a company’s snack room; he would return before lunch to pick up the money and the leftovers. Within a few years, Feldman was delivering 8,400 bagels a week to 140 companies and earning as much as he had made as a research analyst.

He had also, quite without meaning to, designed a beautiful economic experiment. By measuring the money collected against the bagels taken, he found it possible to tell down to the penny, just how honest his customers were. Did they steal from him? If so, what were the characteristics of a company that stole versus a company that did not? In what circumstances did people tend to steal more, or less?

Look at the test again and find words which mean

Complete with verbs from the list

to import [ɪm’pɔːt] = verb
import [‘ɪmpɔːt] = noun

to export [ɪk’spɔːt] = verb
export [‘ekspɔːt] = noun

Do or make? Tick the appropriate words and phrases

Match the words and definitions


Match the words with their definitions

Match the words/phrases with the pictures

Do the business quiz

What’s the difference between…?

1. an employer / an employee

2. a customer / a client

3. the boss / the staff

4. set up a company / take over a company

5. sack somebody / make somebody redundant

6. export a product / import a product

Name a business or company in your town/city which…

  1. is part of a well-known chain.
  2. is a multinational.
  3. started as a small family business and then became much bigger.
  4. was taken over by another company.
  5. spends a lot of money on advertising.

Read the information in the box and practise saying each word both ways, as a verb and as a noun

Some words change their stress depending on whether they are verbs or nouns.

The nouns are usually stressed on the first syllable. e.g. an export, a record
The verbs on the secondsyllable. e.g. to export, to record

Words like this include:

increase, decrease, import, permit, produce, progress, record, refund, transport.

Listen and practise the sentences

We’re making good progress with the report. The new building is progressing well. We export to customers all over the world. One of our main exports is wine. — Can you refund me the cost of my ticket? — Sorry, we don’t give refunds. Sales have increased by 10% this month, so there has been an increase in profits. The demand for organic produce has grown enormously. Most toys nowadays are produced in China. They are planning to transport the goods by sea. There has been a rise in the number of people using public transport.

1. We’re making good progress with the report.

2. The new building is progressing well.

3. We export to customers all over the world.

4. One of our main exports is wine.

5. — Can you refund me the cost of my ticket?
— Sorry, we don’t give refunds.

6. Sales have increased by 10% this month, so there has been an increase in profits.

7. The demand for organic produce has grown enormously.

8. Most toys nowadays are produced in China.

9. They are planning to transport the goods by sea.

10. There has been a rise in the number of people using public transport.

Read the sentences and choose the meaning for each word

Whatever, Whenever, etc.


This is my house. I can decorate it however I like. I can do whatever I want in here.


This is Jackie’s house. In this house, she can sleep wherever she wants. Whenever she wakes up, she can turn the lights on and nobody will complain about it. She can eat whenever She’s hungry and cook whatever she wants. Whoever comes to her house, she gets to decide whether to let them in or not. She can paint the walls whichever colour she chooses and rearrange the furniture however she pleases. It’s good to have your own house.


Question word + ever

  • I’ll read whatever my favourite author writes.
  • It’s your party, so you can invite whoever you want.


a question word + ever means «it doesn’t matter»

Whatever = anything or everything; no matter what If you get hungry, take whatever you want from the fridge.

Whatever you choose, I will support you.

Whoever = the person who; no matter who Whoever lost this phone might be looking for it.

Whoever comes, send them away.

Wherever = anywhere or everywhere; no matter where Wherever you go you’ll always find someone who speaks English.

My dog follows me wherever I go.

Whenever = every time; at any time; no matter when You can ask me questions whenever you like.

Call the doctor whenever you feel the pain.

Whichever = the thing which; no matter which (from limited options) Pick any backpack you like — whichever feels more comfortable.

Open whichever present you want — it’s your birthday!

However = every way; in any way; no matter how. However I sit, my mother always complains that I do it wrong!


We cannot do that with the question word Why. Instead, we say «for whatever reason».

Complete the sentences with whatever, whichever, whoever, whenever, however, or wherever


Complete the text with the correct forms of the verbs from the list

Complete the sentences with the correct form of make or do

Fill in the gaps with the suitable words

Write the word, then write Noun or Verb

Complete the dialogues using whatever, whichever, whoever, whenever, however

Read the article about Ponzi schemes quickly and match the years to the people. Look at the highlighted words and phrases. Use your dictionary to look up their meaning and pronunciation

Read the text again and complete it with the missing sentences. There is one extra sentence you do not need to use.

Write in the gaps only the letter

A. He continued to happily take money from excited new investors on a daily basis, many of whom gave him their life savings.

B. If you don’t believe him, just ask your friends.

C. He was able to convince them because he was a highly respected and well-established financial expert.

D. Among the fake companies he created was an airline, which existed solely on paper.

E. The whole thing collapsed and the authorities caught him.

F. However, the scheme doesn’t work for long because of the constant need to find new investors.

Look at the highlighted words and phrases from the text (from a previous step) and try to work out their meaning. Then match them to definitions

Урок Homework Курс
  • Warm-up
  • Honest workers or thieves?
  • Business
  • Organizations and people
  • Advertising
  • Changing stress
  • Whatever, whenever, etc.
  • Business or advertising
  • Make or do?
  • Changing stress
  • Whatever, whenever, etc.
  • Charles Ponzi
  • Words, words
  1. 1. Business|Adults|Intermediate|1. Career moves
  2. 2. Business|Adults|Intermediate|2. Changing jobs
  3. 3. Business|Adults|Intermediate|3. Case study: Recruiting
  4. 4. Business|Adults|Intermediate|4. Describing companies
  5. 5. Business|Adults|Intermediate|5. Making sales
  6. 6. Business|Adults|Intermediate|6. Sales skills
  7. 7. Business|Adults|Intermediate|7. Partnership
  8. 8. Business|Adults|Intermediate|8. Working across the cultures. Revision
  9. 9. Business|Adults|Intermediate|9. New ideas
  10. 10. Business|Adults|Intermediate|10. Successful meetings
  11. 11. Business|Adults|Intermediate|11. Stress in the workplace
  12. 12. Business|Adults|Intermediate|12. Business owners feeling stress
  13. 13. Business|Adults|Intermediate|13. Participating in discussion
  14. 14. Business|Adults|Intermediate|14. Eating and drinking
  15. 15. Business|Adults|Intermediate|15. Corporate entertainment
  16. 16. Business|Adults|Intermediate|16. Organising a conference
  17. 17. Business|Adults|Intermediate|17. Doing business internationally
  18. 18. Business|Adults|Intermediate|18. New business
  19. 19. Business|Adults|Intermediate|19. Business ideas
  20. 20. Business|Adults|Intermediate|20. Suitable location
  21. 21. Business|Adults|Advanced|1. Good communicators
  22. 22. Business|Adults|Advanced|10. Working across cultures
  23. 23. Business|Adults|Advanced|11. What makes people successful
  24. 24. Business|Adults|Advanced|12. The greatest achievements
  25. 25. Business|Adults|Advanced|13. A sponsorship deal
  26. 26. Business|Adults|Advanced|14. Job motivation
  27. 27. Business|Adults|Advanced|15. Job satisfaction
  28. 28. Business|Adults|Advanced|16. Relationships at work
  29. 29. Business|Adults|Advanced|17. Taking risks
  30. 30. Business|Adults|Advanced|4. Marketing and partnerships
  31. 31. Business|Adults|Advanced|18. Insuring trade risk
  32. 32. Business|Adults|Advanced|19. Evaluating risks
  33. 33. Business|Adults|Advanced|2. E-mail: for and against
  34. 34. Business|Adults|Advanced|20. Working across cultures 2
  35. 35. Business|Adults|Advanced|3. The price of success
  36. 36. Business|Adults|Advanced|6. Going global
  37. 37. Business|Adults|Advanced|5. Marketing internationally
  38. 38. Business|Adults|Advanced|7. Describing relations
  39. 39. Business|Adults|Advanced|8. How East is meeting West
  40. 40. Business|Adults|Advanced|9. Building customer loyalty
  41. 41. Business|Adults|Upper-Intermediate|1. Brand management
  42. 42. Business|Adults|Upper-Intermediate|10. Case study 4: Relocation
  43. 43. Business|Adults|Upper-Intermediate|11. Cultural differences
  44. 44. Business|Adults|Upper-Intermediate|12. Case study 5
  45. 45. Business|Adults|Upper-Intermediate|13. Employing the right people
  46. 46. Business|Adults|Upper-Intermediate|14. Case study 6: Fast fitness
  47. 47. Business|Adults|Upper-Intermediate|15. Revision 2
  48. 48. Business|Adults|Upper-Intermediate|16. Free trade
  49. 49. Business|Adults|Upper-Intermediate|17. Training for Negotiating
  50. 50. Business|Adults|Upper-Intermediate|18. Right or Wrong?
  51. 51. Business|Adults|Upper-Intermediate|19. Ethics and Companies
  52. 52. Business|Adults|Upper-Intermediate|2. Building luxury brands
  53. 53. Business|Adults|Upper-Intermediate|20. Revision 3
  54. 54. Business|Adults|Upper-Intermediate|4. What business travellers want
  55. 55. Business|Adults|Upper-Intermediate|3. Case study 1: Hudson Inc.
  56. 56. Business|Adults|Upper-Intermediate|5. Case study 2: Solving problems
  57. 57. Business|Adults|Upper-Intermediate|9. Company structure
  58. 58. GE|Adults|Upper-Int|20. Business and advertising
  59. 59. Business|Adults|Upper-Intermediate|6. Helping companies to change
  60. 60. Business|Adults|Upper-Intermediate|7. Case study 3: Acquisition
  61. 61. Business|Adults|Upper-Intermediate|8. Revision 1: Polite "No"
  62. 62. IELTS|Adults|Advanced|Unit 3|2. Time for a change. Business and marketing