GE|Adults|Upper-Int|20. Business and advertising
Answer the questions
- Can you describe your current job?
- Do you like your boss? Why or why not?
- Do you like your job? Why or why not?
- Would you like to have your own business?
Do the test to check how much you remember about Paul Feldman’s story. Add details if you can
Look at the test again and find words which mean
Complete with verbs from the list
Do or make? Tick the appropriate words and phrases
Match the words and definitions
Match the words with their definitions
Match the words/phrases with the pictures
Do the business quiz
What’s the difference between…?
1. an employer / an employee
2. a customer / a client
3. the boss / the staff
4. set up a company / take over a company
5. sack somebody / make somebody redundant
6. export a product / import a product
Name a business or company in your town/city which…
- is part of a well-known chain.
- is a multinational.
- started as a small family business and then became much bigger.
- was taken over by another company.
- spends a lot of money on advertising.
Read the information in the box and practise saying each word both ways, as a verb and as a noun
Some words change their stress depending on whether they are verbs or nouns.
The nouns are usually stressed on the first syllable. e.g. an export, a record The verbs on the secondsyllable. e.g. to export, to record
Words like this include:
increase, decrease, import, permit, produce, progress, record, refund, transport.
Listen and practise the sentences
1. We’re making good progress with the report.
2. The new building is progressing well.
3. We export to customers all over the world.
4. One of our main exports is wine.
5. — Can you refund me the cost of my ticket?
— Sorry, we don’t give refunds.
6. Sales have increased by 10% this month, so there has been an increase in profits.
7. The demand for organic produce has grown enormously.
8. Most toys nowadays are produced in China.
9. They are planning to transport the goods by sea.
10. There has been a rise in the number of people using public transport.
Read the sentences and choose the meaning for each word
Complete the sentences with whatever, whichever, whoever, whenever, however, or wherever
Complete the text with the correct forms of the verbs from the list
Complete the sentences with the correct form of make or do
Fill in the gaps with the suitable words
Write the word, then write Noun or Verb
Complete the dialogues using whatever, whichever, whoever, whenever, however
Read the article about Ponzi schemes quickly and match the years to the people. Look at the highlighted words and phrases. Use your dictionary to look up their meaning and pronunciation
Read the text again and complete it with the missing sentences. There is one extra sentence you do not need to use.
Write in the gaps only the letter
A. He continued to happily take money from excited new investors on a daily basis, many of whom gave him their life savings.
B. If you don’t believe him, just ask your friends.
C. He was able to convince them because he was a highly respected and well-established financial expert.
D. Among the fake companies he created was an airline, which existed solely on paper.
E. The whole thing collapsed and the authorities caught him.
F. However, the scheme doesn’t work for long because of the constant need to find new investors.
Look at the highlighted words and phrases from the text (from a previous step) and try to work out their meaning. Then match them to definitions
- Honest workers or thieves?
- Organizations and people
- Changing stress
- Whatever, whenever, etc.
- Business or advertising
- Make or do?
- Changing stress
- Whatever, whenever, etc.
- Charles Ponzi
- Words, words
- 1. Business|Adults|Intermediate|1. Career moves
- 2. Business|Adults|Intermediate|2. Changing jobs
- 3. Business|Adults|Intermediate|3. Case study: Recruiting
- 4. Business|Adults|Intermediate|4. Describing companies
- 5. Business|Adults|Intermediate|5. Making sales
- 6. Business|Adults|Intermediate|6. Sales skills
- 7. Business|Adults|Intermediate|7. Partnership
- 8. Business|Adults|Intermediate|8. Working across the cultures. Revision
- 9. Business|Adults|Intermediate|9. New ideas
- 10. Business|Adults|Intermediate|10. Successful meetings
- 11. Business|Adults|Intermediate|11. Stress in the workplace
- 12. Business|Adults|Intermediate|12. Business owners feeling stress
- 13. Business|Adults|Intermediate|13. Participating in discussion
- 14. Business|Adults|Intermediate|14. Eating and drinking
- 15. Business|Adults|Intermediate|15. Corporate entertainment
- 16. Business|Adults|Intermediate|16. Organising a conference
- 17. Business|Adults|Intermediate|17. Doing business internationally
- 18. Business|Adults|Intermediate|18. New business
- 19. Business|Adults|Intermediate|19. Business ideas
- 20. Business|Adults|Intermediate|20. Suitable location
- 21. Business|Adults|Advanced|1. Good communicators
- 22. Business|Adults|Advanced|10. Working across cultures
- 23. Business|Adults|Advanced|11. What makes people successful
- 24. Business|Adults|Advanced|12. The greatest achievements
- 25. Business|Adults|Advanced|13. A sponsorship deal
- 26. Business|Adults|Advanced|14. Job motivation
- 27. Business|Adults|Advanced|15. Job satisfaction
- 28. Business|Adults|Advanced|16. Relationships at work
- 29. Business|Adults|Advanced|17. Taking risks
- 30. Business|Adults|Advanced|4. Marketing and partnerships
- 31. Business|Adults|Advanced|18. Insuring trade risk
- 32. Business|Adults|Advanced|19. Evaluating risks
- 33. Business|Adults|Advanced|2. E-mail: for and against
- 34. Business|Adults|Advanced|20. Working across cultures 2
- 35. Business|Adults|Advanced|3. The price of success
- 36. Business|Adults|Advanced|6. Going global
- 37. Business|Adults|Advanced|5. Marketing internationally
- 38. Business|Adults|Advanced|7. Describing relations
- 39. Business|Adults|Advanced|8. How East is meeting West
- 40. Business|Adults|Advanced|9. Building customer loyalty
- 41. Business|Adults|Upper-Intermediate|1. Brand management
- 42. Business|Adults|Upper-Intermediate|10. Case study 4: Relocation
- 43. Business|Adults|Upper-Intermediate|11. Cultural differences
- 44. Business|Adults|Upper-Intermediate|12. Case study 5
- 45. Business|Adults|Upper-Intermediate|13. Employing the right people
- 46. Business|Adults|Upper-Intermediate|14. Case study 6: Fast fitness
- 47. Business|Adults|Upper-Intermediate|15. Revision 2
- 48. Business|Adults|Upper-Intermediate|16. Free trade
- 49. Business|Adults|Upper-Intermediate|17. Training for Negotiating
- 50. Business|Adults|Upper-Intermediate|18. Right or Wrong?
- 51. Business|Adults|Upper-Intermediate|19. Ethics and Companies
- 52. Business|Adults|Upper-Intermediate|2. Building luxury brands
- 53. Business|Adults|Upper-Intermediate|20. Revision 3
- 54. Business|Adults|Upper-Intermediate|4. What business travellers want
- 55. Business|Adults|Upper-Intermediate|3. Case study 1: Hudson Inc.
- 56. Business|Adults|Upper-Intermediate|5. Case study 2: Solving problems
- 57. Business|Adults|Upper-Intermediate|9. Company structure
- 58. GE|Adults|Upper-Int|20. Business and advertising
- 59. Business|Adults|Upper-Intermediate|6. Helping companies to change
- 60. Business|Adults|Upper-Intermediate|7. Case study 3: Acquisition
- 61. Business|Adults|Upper-Intermediate|8. Revision 1: Polite "No"
- 62. IELTS|Adults|Advanced|Unit 3|2. Time for a change. Business and marketing