GE|Adults|Upper-Int|21. Advertising tricks
Answer the questions
1. Where do you usually see adverts?
2. Do you often buy advertized products? Why? Why not?
3. What’s your attitude to advertising?
Recommended by doctors
Read the advert below. Would you try Pumavite? Why (not)?
«I slept my way to fitness»
No exercise — but now Simon has muscles to die for!
Simon Sloth had never been a great one for exercise. With three children and a busy job there was very little time for the gym.
But then Simon discovered Pumavite tablets, an exclusive product marketed by Cure Everything Pharmaceuticals. A three-month course of the tablets has transformed him!
«You take it at night,» explains Simon, «and its special secret ingredient gets to work immediately.» Pumavite contains plant extracts from the Andes and complex vitamins. Together these produce exactly the same effect as a two- hour workout at the gym or swimming pool.
«Pumavite is absolutely fantastic and a miracle cure for people like me. It is guaranteed to work and is the best investment I have ever made,» says Simon. «I slept my way to fitness!»
Only £500 for a three-month supply. Limited stocks — offer closes on March 31st!
Read the magazine article. Find the «tricks» that the Pumavite advert uses. Complete the text with the phrases (choose the correct option)
Look at the phrases from the magazine article at the slide Advertisers. Which of them express a contrast? Which ones express a purpose?
Read the rules
Clauses of Contrast and Purpose
Use conjunctions of contrast and purpose to connect two ideas
Are mushrooms plants like vegetables?
Let’s look at the main characteristics of vegetables in order to find the answer.
All vegetables contain chlorophyll, but mushrooms don’t.
Vegetables have roots, seeds and need light to grow. Mushrooms decompose fallen leaves and other organic material to obtain energy.
So mushrooms are scientifically not plants even though they are similar to vegetables in terms of nutrition.
Although mushrooms have a meaty texture, they are made up of 90% of water.
Despite the fact that there are 14,000 mushroom types, about 20 of them are commonly eaten.
|Expressing contrast||Expressing purpose|
in spite of something
in order to
so as to
in order not to
so as not to
at the beginning or in the middle of a sentence
|although/even though||Although we often quarrel, we have always been a close family.
We have always been a close family although we often quarrel.
|despite/in spite of||Despite the fact that there are 14,000 mushroom types, about 20 of them are commonly eaten.
About 20 mushroom types are commonly eaten despite the fact that there are 14,000 of them.
Even though and although are usually followed by a subject+verb (Although it was Sunday, he went to work.)
Even though is stronger than although.
Though = although, but it is more informal and can go at the end of a sentence.
Though/Although the manager was young, she was quite confident.
Tina and Pete were chatting. Tina was a bit tense though.
Despite/In spite of can be followed by:
|a noun phrase||We went out despite the rain.|
|a gerund (V+ing)||Despite having a successful business, Jim made a career switch.|
|the phrase «the fact that» + a subject with a verb||He still loved Eva in spite of the fact that she let him down badly.|
|In spite of can be followed by a subject with Ving||In spite of it being a summer day, Sam was wearing a jacket.|
|to express purpose and intention||to/in order to/so as to/so that/for||We set off at 6 a.m. to/in order to/so as to get to the mountains by noon.|
|to express the purpose of an object||for + gerund (V+ing)/for + a noun||This pond is used for watering the plants.
Don’t you think he should be left alone for privacy?
|to express the purpose of an action||to + a verb||Vegetables have roots, seeds and need light to grow. (NOT
So that is often followed by modal verbs (can, would, may, etc.).
Speak up so that everyone can hear you.
Complete the sentences with one word
Rewrite the sentences
Talk to your teacher
Get it right
Read the word family below. Be careful — the stress is different on one of the words:
advertise, advertisement/advert, advertiser
You can also use the abbreviation ad when talking about advertisements, and commercial to talk about an advertisement on TV or radio.
1. Are there any products that you have bought recently…
a) because of the adverts?
b) in spite of the adverts?
2. Have you bought something recently which wasn’t as good as the advertisement made you think?
3. Are there any adverts which make you not want to ever buy the product? Why do they have this effect on you?
4. Do you think people should be allowed to advertise the following? Why (not)?
a) alcoholic drinks
b) expensive children’s toys
c) junk food
d) political parties
5. How successful do you think the following forms of advertising are?
b) leaflets/brochures in your letter box
c) junk emails
d) website pop-ups
e) sports sponsorship
6. Think of adverts which use the following to sell a product:
a) a celebrity
b) an authority (e.g. a doctor)
c) a good song
d) something free
f) a good slogan
g) a story
h) animals or nature
7. Which of the above marketing techniques might influence you to buy the product?
Rewrite the sentences using the words in brackets so that both sentences mean the same
Choose the correct option
Read the article about television advertising. Complete the task below the text. Look at the highlighted words and phrases. Use your dictionary to look up their meaning and pronunciation
Write in the gaps only the correct letter
A. One major benefit of this type of advertising is the immediate publishing of information and content that is not limited by geography or time.
B. A solution had to be found if this very powerful advertising medium was to continue to be financially possible for the sponsors.
C. This idea was originally resisted but after a bit of experimentation, they found that this method would work well for packaged-goods.
D. This was a ten-minute advertisement for suburban apartment housing.
E. Should it still be treated as radio advertising but with pictures thrown in?
F. In fact, they even created entire series that were designed to sell one product or another.
Match the words with their definitions
Rewrite the sentences using the words in brackets. The paraphrased sentences have to have the same meanings as the original
Read the task and prepare your 3-minute speech on the following topic «Advertising Tricks»
Cover the points:
1. Do you think you’re influenced by advertising campaigns?
2. Are there any brands that you think make very good or very bad adverts?
3. Are there any jingles or slogans that you remember from your childhood? Why do you think they were so memorable?
4. Are there many billboards in your country? Do you think they make the streets uglier or more attractive?
5. How important do you think humour and celebrities are in advertising?
Allow your browser access to your microphone, press the button «Record» and record the speech you have prepared
- Contrast and purpose
- How about you?
- Rewrite the sentences
- Choose the correct option
- Television advertising
- Clauses of contrast
- Advertising tricks